The Art of Immersion     

Augmented Reality - Virtual Reality - Mixed Reality

What is XR ?

Extended reality or XR is a general term given to all computer-generated environements that either merge the physical and virtual worlds or create an entirely immersive experience for the user. 

Get started to explore and create  value using XR


Learn what’s possible with XR today and maximise the power of immersion for your brand with AR/VR


Focus on your customer needs, develop a XR creative vision, strategy and roadmap to build a proof of concept and pilots.


Work with XR specialists to integrate VR & AR technologies into marketing solution 


Create, optimise and scale the most promisting XR experiences into your digital toolkit.

Join our workshop and learn what’s possible with XR

XR digital 

for Marketing.

Make 3D Real-Time Imagery in AR/VR to activate, collaborate, make decision and anticipate the market

XR retail

for Category Management.

Amazing solutions for taking decisions and colaborating in 3D immersion with your customers

XR research

for Market Research

Be predictive and anticipate the market with 3D experience for measuring shopper behaviour.

XR digital


Implement 3D at scale on your site. From 3D creation and management to online integration, deployment and analytics, we deliver a holistic solution for immersive e-commerce. 

XR digital

AR mobile

Implement Augmented Reality experience for any use case. Shoppers and consumers can try your products on themselves (Body) or try them out in their own environment (Place).

XR digital

AR packaging

By turning packaging into digital discovery channels increase transparency about your products. Create meaningful moments of assistance, drive purchase intent, loyalty and repeat sales. Integrated these channels and short form experience can be managed in real time effectively and efficiently at scale.

XR digital

VR activation

 With VR activation, take the experience to the user and  bring the UX to life, in an innovative new way.

XR retail

Virtual store

Virtual store is a 3D immersion tool for retail measurement. This unique tool show exactly how your product or store can perform in the marketplace using information on sales, market share, distribution, pricing, promotional activity and merchandising. Understanding your product and category performance, along with best-in-class client servicing and analytical support, will help you make decisions on key issues for your business – from distribution strategies to category growth opportunities.

XR retail 

Point of sales

Test your packaging designs in a virtual 3D retail environment, see your new designs on the shelf next to the competition, test the visual impact of your latest design in the store environment. Build at scale, choose, select and move all your store touchpoint.

XR research

Market Research

XRStore is a immersive shopping experience designed to radically transform how the retailer and manufacturer conduct shopper research.

With XRstore, clients can create remarkably realistic and immersive three-dimensional, 360-degree store simulations.

With these simulations, survey respondents can realistically shop in a store as they normally would. Using a virtual environment offers many advantages. First immersive store testing eliminates the unnecessary risk of trial-and-error execution. That’s because clients can perfect aisles and point-of-sale materials before implementing physical changes in stores. Immersive store testing also gives clients the flexibility to test future scenarios quickly, away from competitors’ eyes and without disrupting the store.

“The Art of Immersion”

Jean-Bastien Voisin


Jean-Bastien is working on disruptive innovations using 3D XR in order to shorten the decision processes. He has been a pioneer in virtual reality and 3D real-time rendering for the CPG market (Consumer Packaged Goods) for 15 years ago, dating back to his first virtual store for P&G.

Tel: 32 0475.29.56.28

Thierry Jourquin


Thierry is working  with the marketing and media industry, integrating creativity and technology. He has worked on behalf of an range of media major brands, including RTL, Vivendi, UBM, Roularta and Kinepolis. He recently contributes to the digitalisation and integration of 3D and 4DX in the cinema.

Tel: 32 0475.80.06.04

Contact us